Napkin of Destiny

“This means nothing to me.”

It’s not exactly the words you want to hear when describing your company to someone.

We were at the bar hovering over a napkin with a mission statement on it. We knew this whisper of a dream called Yucaroo should be a social entrepreneurship corporation – a hybrid between a profit and nonprofit entity. We wanted the work to make a difference – to help the world and all of humanity. So proud of the concept we showed it off to the bartender.

      “We’re a social entrepreneurship corporation! Aren’t you excited?!”

Her eyebrows raised and there was a worrying pause,

      “This means nothing to me.”

She continued at our crushed, frowning faces to explain:

     “Look, your work – whatever you company does – will show this. It will be clear by what you do.”

And then it dawned on us – it was all backwards. We didn’t need to put the motto out there but rather just let the work show for itself.

This is why, as an entrepreneur, going out and talking about your ideas in the real world is critical for success. Don’t live in the confines of your home office or your mind. Get out there and share your ideas with the world. The feedback may alter the direction of your business forever…

(Stay tuned for our first Project to show what we’re made of)

The Story of Yucaroo

When Yucaroo was just a whisper of a dream, times were tough.  Building a company from scratch often requires great sacrifices.

In order to put food on the table, I looked for a simple, low-cost meal to fill me up.  And thus, there was Yuca!  Low-cost, filling yet nutritious - Yuca did the job.  So night after night, a plate of boiled Yuca (with garlic) was served.

With a 15-year technology background, I wanted to create to a company that could build new, innovative tech solutions.  But would also make a social impact.  At the same time Yucaroo was taking shape, I was also volunteering as a first responder in the local community.

Thus these two passions collided:  to build new technologies that help Emergency Managers and First Responders prepare, respond and recover from disasters – both natural and technological.

And just like Yuca can fill you up, we strive to build new technologies in the most economical yet effective method.  Stay connected with us to learn about Yucaroo’s upcoming projects.

Sincerely,

Andrew Herman Heller
Founder and CEO

Mission and Vision Statement

Credit: NASA | http://visibleearth.nasa.gov/

Mission Statement
“To build new technologies that protect Planet Earth and all her inhabitants.”

Vision Statement
“To become the world’s leading social enterprise corporation.”